1. Know the Sports Business
The original video was viewed more than 8 million times and responses were shared widely on social networks. In addition to that, the hashtag is still going strong two years later. Most importantly, however, millions of women have started participating in sports because of the campaign. This highlights the importance of creativity, knowing your target audience for example, through market research and producing high-quality videos to promote your cause. Runners could use the free money to bet on themselves and their target finish time.
If they beat the time, their winnings were given to a charity of their choice. A true win win situation, if you ask me. With a concept that brilliant, runners had no reason not to participate. At the same time, it also greatly increased the popularity of the betting portal. No surprise then, that it has been repeated several times. While not really marketing anything but themselves, Google did wonders during the football world cup.
Not only did their homepage display daily doodles but fans could also find loads of relevant content. Match results, lineups, live scores, tables and video highlights all showed up right in the search engine. Hell, you could even use StreetView to take a look inside the stadiums. While not officially working with FIFA, the search engine did a great job providing excellent service to football fans around the world, making itself and the event a lot more accessible and popular.
Zlatan Ibrahimovic is a legend of the football world, especially in his home country Sweden, where he is somewhat of a national hero. Working with an ad agency, fans who asked questions to the football player got some truly comedic responses like the ones below. Zlatan used this simple thought process. Real Madrid is one of the biggest brands in soccer and present on the web in almost any possible form.
In the team also launched their own SnapChat account as one of the first clubs in Europe. In just three months, they managed to gain almost half a million subscribers and million impressions for one of their stories. Oakland Athletics is the team that was featured in the film Moneyball.
They are known for their work ethic, scrappiness and resourcefulness. To stress their roots as a working-class team, the team launched the Green Collar Baseball marketing campaign. It highlights the character of the team and uses a lot of humor as you can see in the example below. The campaign was especially well received by the fans who really incorporated it into their lives. This resonated so well with fans that they started chanting it inside the stadium.
This is a social media campaign by the Chicago Blackhawks. It was very successful and aimed to foster more connection between players and fans while making a difference in the community. For the campaign, they asked players and fans to post their goals and mark it with the hashtag.
For those reasons, it is important that you make a good first impression. Today it is quite easy to create a website, even if you are not a web designer or developer.
With WordPress virtually anyone can create a professional-looking website in literally minutes. One of the main reason behind its success is the fact that WordPress is open source and therefore completely free to use. If you do feel overwhelmed at the prospect of designing your own website, we might be able to help.
Here at ThemeBoy, we try to create turnkey solutions for anyone wanting to set up a professional website for their team, club, or league. For example, we have put together SportsPress Pro , a plugin that allows you to easily add team and player profiles, league tables, upcoming matches and more to any WordPress site.
You might also want to check out our WordPress themes for sports team websites including the free Rookie theme. Should you need help, feel free to head on over to the community forum or check out the ThemeBoy helpdesk for additional resources. Although a relatively old technology in Internet years , email continues to be an important marketing channel.
Providers like MailChimp allow you to easily set up and manage professional email newsletters including list management, email template builders and more. Email is a great tool to keep players, fans and volunteers informed about upcoming events, games and everything else that is going on.
It is also an effective channel to stay in touch with your most loyal fans, send them bonus material, thank you notes, exclusive content and other things that make them feel appreciated. Well, think about your own Internet usage. Do you give out your email address freely and without any afterthought or only to things you trust and are interested in?
Other people are the same. If they opt to sign up to your email list, this is a huge indicator of trust and interest and you should treat those people with the respect they deserve. As a consequence they present an inexpensive way for team promotion. Social media platforms allow fans to have a direct connection to their favorite team, interact with players and club members as well as receive important news and updates.
A good idea is to concentrate on one network and really master it before slowly branching out to others. That being said, feel free to open accounts on every platform from the start in order to save your user name. Facebook is by far the biggest social network out there. That means there is plenty of opportunity to create conversations around your club, promote events and publish news. By establishing a dedicated Facebook team page you give fans and followers a way of interacting with you.
The platform also makes it easy for existing followers to like and share anything you post to your page, thereby increasing the reach of your content. If you have upcoming competitions or other happenings, you can use Facebook events. They allow you to set up an event page with all necessary information, invite people to join and have them invite others.
Plus, if it makes sense for your team, you can now even sell tickets, memberships, merchandise and more directly from Facebook. Apps like Ecwid make it possible. This microblogging platform is another great candidate for team promotion. However, unlike Facebook, this platform is much more about immediacy. Twitter users are on the lookout for events and news that are happening right now. That makes the network the perfect tool to post live updates from games and competitions.
The reality is that r owing a boat with all your strength, in the wrong direction, will simply take you further and further away from where you want to be. The Internet is packed with people selling the idea that you can automate your way to success.
They offer products, programs, webinars, seminars and services, which promise shortcuts to success. She explained that it had wiped her out financially and that she felt a fool for being tricked into believing there was a shortcut to becoming a millionaire. Their are 2 things you need to remember, when people offer you shortcuts to business success or wealth:.
Success comes from working hard AND working smart. Success comes quickest, when you find the most direct, effective route from where you are to where you want to be. The best route between 2 points. It looks like this: Firstly, decide what you want to achieve. Next, put a strategy together, to get you from where you are now, to where you want to be.
Then, work your strategy. Put in the effort. Invest the time required and reap the rewards. I have studied and worked with some amazingly successful people. Ignore those who claim they have shortcuts to make you rich or successful. The only people who gain from that worthless junk, are those who sell it.
This is one of the most powerful marketing tips there is. It comes from understanding that every sales enquiry or new client enquiry you receive, has one thing in common. They want a piece of information, so they contact you to in order to find out.
And in doing so, they provide you with an opportunity to convert them from an enquiry , to a client. Instead of building curiosity, most small business marketing does the opposite. It tries to answer as many questions as possible. A series of answers the most common questions. All this does is reduce the need for a prospective client to contact you.
Yes, there should be a basic level of information, but anything you do beyond that is hurting your marketing results. Instead of bombarding your prospective clients with information, your marketing should seek to ignite their curiosity. It should inspire them to feel they need to call you, email you or visit you.
A common mistake made by small business owners, is that they fail to focus their marketing correctly. As a direct result, they get too few sales leads or client enquiries.
Despite the massive value of dissatisfied prospective clients, most small business owners market their services to less targeted groups. They waste their time and money marketing to people, who are happy with their current provider or who have no need or interest in the kind of product they sell.
They go for volume over value… quantity over quality. This makes things unnecessarily difficult. It also produces anaemic results. The key though, is to leverage your marketing efforts as much as possible. Search engines provide an excellent way to achieve this. Organic SEO is maybe the most powerful way to achieve this, for small business owners. In short, by optimizing your website and content, you can organically or naturally become easy to find.
It can also be extremely effective. Advertising on Google or other search providers is another way to be there, when the dissatisfied are looking for the kind of product or service you provide. You need to be smarter than that when you invest your advertising money. Make sure you are doing the right things, correctly. If you are not already doing any of the marketing activities on this page — give them a try.
Because we already know they work extremely well. I can help you build a more successful business, increase your sales, attract more clients and boost your profits. How to get the best marketing advice. How to massively increase sales, using content marketing. The most common question they ask is a version of this: Here they are and here is how your Content Marketing works with each group: The first group is small.
They are what I call serial freebie hunters. These people never ever pay for professional help. They were never prospective clients, so you lose nothing.
The second group is the largest. These people will try and do something themselves, but will hire professional help if they are not getting the results they need.
They value genuine expertise. The third group is the smallest. These are the rare people, who understand that by hiring an expert to do something correctly for them, it works out a lot less expensive, the results are better and things happen faster. No one in the first group was going to spend a dime with you anyway. You lost nothing by giving them free information.
Some of the people in the second group will use your information and have a go at doing the job for themselves. Others in the group will see that they need expert help, and some of those people will hire you.
With the third group, if you demonstrate through your Content Marketing that you truly are an expert in your field, they will hire you. They already know all about you and your work. How to get the best results from all your email marketing. Every additional piece of information you ask for, will reduce your sign-up numbers.
Include a message at the end of every newsletter, which says something like this: I also recommend you learn and abide by the rules governing email marketing in your country.
How to build a super-valuable network of business contacts. How to dramatically improve your internet marketing.
How to get your prices or fees right.